The selling price is the amount a customer pays to buy a product or service. We show you how to calculate a product’s selling price using the selling price formula in Excel.

## How to calculate the selling price of a product in Excel

We will use the following dataset to explain how the selling price formula in Excel works.

We use the following steps:

- Select cell
**C2**and type in the following formula:

`=B2/(1-$B$9)`

- Press Enter and double-click or drag down the fill handle to copy the formula down the column.

**Explanation of the formula**

`=B2/(1-$B$9)`

The generic formula for calculating the profit margin is:

**Margin % = 1- (Selling Price/Cost)**

The generic formula for calculating the selling price is, therefore:

**Selling Price = Cost/(1-Margin%)**

## Conclusion

The generic formula for calculating the selling price from cost and margin is:

**Selling Price = Cost/(1-Margin%)**

This tutorial showed the application of the selling price formula in Excel.